O le GIENI, na faavaeina i le 2011, o se kamupani fa'apolofesa e tu'uina atu le mamanu, gaosiga, fa'aautomatika ma fofo fa'avae mo tagata gaosi mea teuteu i le lalolagi atoa. Mai lipsticks i pauta, mascaras i lip-glosses, kulimi i eyeliners ma vali fao, e ofoina atu e Gieni ni fofo fetuutuunai mo faiga o le fa'atulagaina, sauniuniga o meafaitino, fa'avevela, fa'atumu, fa'amālūlūina, fa'apipi'iina, afifiina ma fa'ailogaina.